Millers Roofing
From invisible to the most reviewed roofer in town.
At a Glance
Challenges
- Only 12 Google reviews after 15 years
- Invisible on local search results
- Losing jobs to less skilled competitors
- No system for collecting customer feedback
Benefits
- 340+ verified reviews in 5 months
- 10x review growth rate
- Page 1 rankings for 18 target keywords
- Cost per lead dropped 62%
"Honestly, I didn't think reviews mattered that much until I saw what happened when we started getting them consistently. Customers mention our Google rating on the first call now. It's become our biggest trust signal."
Jeff Johnston
Co-Founder, Millers Roofing
Objectives
David had been roofing for 15 years. His crew did solid work and customers loved them — they just never said it online. 12 Google reviews. Buried on page four. Meanwhile, newer companies with flashy websites were getting all the calls.
Transformation
We built three systems: automated review requests after every job, a reactivation campaign to 1,800 past customers, and a complete local SEO overhaul targeting 18 keywords across their service area.
Benefits
12 → 340+ Reviews
Every finished job triggers a review request. Most customers respond. The team doesn't have to lift a finger.
10x Review Growth
Went from 12 reviews to 340+ in five months. Now the highest-rated roofer in their area.
Page 1 Rankings
Ranking on page 1 for 18 target keywords. Competitors that used to outrank them are now behind.
62% Lower CPL
Cost per lead dropped from $280 to $106. That savings went straight back into hiring.
Proof of Results
340+
Review Count
10x
Review Growth
Page 1
Google Ranking
-62%
Cost Per Lead
Services Rendered
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